My name is
[ RUE ]
Founder and Designer of
Ruestasha’s art began in competition—trying to outdraw a cousin—and grew into the one thing that never left her side. From copying stickers out of vending machines to sketching her emotions in solitude, creativity became her language when words couldn’t hold her.
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Her work is less about medium and more about meaning. Whether through textile, paint, or mixed media, Ruestasha uses color and texture to translate the subconscious into something visible. Each piece is layered with themes of escapism, misunderstood communication, and the echoes of life experience.
Her purpose is twofold: to free herself and to reach others. She invites viewers to step beyond surface beauty and confront the truths of their own inner world—sometimes through what they understand, often through what they don’t.
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Ruestasha’s exhibitions are not simply to be seen. They are to be entered—through fashion, through interactive art, through secrets hidden in plain sight. Her goal is to leave people with curiosity and intrigue, carrying questions home with them long after the lights go out.
Meet Rue
Rue is a Michigan-born, Tampa Bay–based artist and designer who escaped the cold and ran to the sun.
An artist by birth and a designer by trade, Rue graduated from Central Michigan University with a degree in Fashion Design. Through ReViVaL… by Rue, she uses clothing as a place where her thoughts can become physical — where daydreams, emotion, and imagination turn into something that can be felt, touched, and worn.
Her work is an anchor and an escape at the same time. Ideas become silhouettes. Anxieties become details. Sadness becomes stitches. Hard work becomes a garment.
At the center of it all is a girl trying to make her time here useful, meaningful, and alive.
The Why
Upcycling began as something familiar.
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Before ReViVaL… by Rue became a brand, secondhand clothing, gifted shirts, and yard sale finds were already part of the story. Clothes with a past life were not new to Rue — they were childhood, resourcefulness, imagination, and possibility.
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The idea fully took root during one of her final semesters at Central Michigan University, when a class assignment challenged her to create an upcycled garment. That piece became the original jacket, and with it came the thrill of transforming jeans, scraps, and fabrics that had already lived before.
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There was relief in it. If clothing could be cut apart, reshaped, and given a new beginning, maybe transformation was possible everywhere.
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ReViVaL is built from that belief: what has been used, worn, discarded, or overlooked can still become something meaningful.